Direct mail is perhaps, one of the most powerful marketing mediums in use today. Few other marketing tools can deliver your message with exact precision at such a low cost. The amount of mail in your mailbox everyday attests to the effectiveness of this medium (If it didn’t work, your mailbox would be empty!).

Here are SEVEN reasons why to do direct mail with Promotion Exchange:

Reason # 1 to use Direct Mail: It works when you’re not
Like the old saying goes, “In rain, sleet, or snow” the mail arrives. Whether you’re sleeping, vacationing, working, or walking, your direct mail is working for you. It gives your best sales presentation over and over again without you having to be present.

Reason # 2 to use Direct Mail: It leverages your efforts
Do you want to know how to waste your time? Give your best sales presentation to one person at a time. If you do this, at best you’ll only sell one thing at a time. Send out thousands of letters, your best sales pitch, and a fantastic discounted offer to thousands of people simultaneously. Now that’s what we call leverage!

Reason # 3 to use Direct Mail: Allows you to target with precision
Promotion Exchange doesn’t work like the rest of the direct mail pack. We’ve selected a targeted group of individuals in the community that you want to cater to rather than employing the old tactic of “spraying and praying” your message to people who may or may not be interested or even qualified to take advantage of your offer. Promotion Exchange’s direct mail service has been built to pinpoint the people who are already looking for what you have to offer.

Reason # 4 to use Direct Mail: You get an immediate response
Once you send out your direct mail piece it doesn’t take long to get a response. Within one to two weeks you’ll receive about 80 percent to 90 percent of all those who are going to respond. If your campaign works, you’ll know about it quickly. If it’s a bomb, you’ll that quickly as well.

Reason # 5 to use Direct Mail: It’s easy to track your return on investment
If you’re a small business owner you can’t afford to waste a single penny on wasteful marketing. With direct mail marketing you can code your mail pieces to determine the exact number of responses you received from each campaign. Promotion Exchange is ready to help you analyze what worked and what didn’t so that we can immediately start to “tweak” your mail piece to increase your response and maximize your marketing investment.

Reason # 6 to use Direct Mail: It gets one-on-one attention
One of the best things about direct mail is that it gets one-on-one attention from your target prospect. Unlike billboards or radio and television commercials that get your attention while two to three other things also have your attention. Direct mail is opened one piece at a time and read one piece at a time. It gives you the best chance of catching your prospect’s attention and keeping it for a period of time.

Reason # 7 to use Direct Mail: It’s something you can touch and feel—it hangs around
Direct mail is something that you can hold in your hand. It’s not made of electrons that can be deleted with the twitch of a finger. It’s not a radio frequency signal that is here and then gone a moment later. It is physical. It is something that can hang around for a period of time. It has “lingering” marketing effects. Promotion Exchange will help craft the perfect design