Promotion Exchange Inc

Creative Consultation

admin — Wed, 07 Dec 2011 21:43:43 +0000

print and digital media

admin — Wed, 07 Dec 2011 21:40:44 +0000

Having a presence on the web has solidified itself as the best way to reach the maximum number of people potentially interested in what your company has to offer. We’ll hand craft and execute custom social media marketing campaigns, extremely targeted SEO efforts, as well as totally original web design to make sure that you and your business have the perfect mix to gain new customers.

Postal Service Sets Free Informational Sessions on Door Direct Mail

admin — Mon, 02 May 2011 18:01:56 +0000

MAYS LANDING — : The U.S. Postal Service’s Sales and Marketing teams, along with local community post offices and their respective Postmasters, have teamed up to provide free informational seminars on how Every Door Direct Mail Retail can help businesses, schools, government agencies, non-profit, and for-profit organizations, grow their business simply by using direct mail. Seating is limited and will be taken on a first come first serve basis. To ensure your spot, please confirm your attendance to the GYBD Coordinator via email to robert.seaborn@usps.gov or by calling 856-933-4247. Every Door Direct Mail Retail enables you to extend your customer reach via saturation mail without the need for mailing lists, permits, and the associated fees. With Every Door Direct Mail Retail, you create a saturation mailing without applying individual names and addresses to each mail piece. Every Door Direct Mail Retail can be a win-win equation for your businesses, school, government agency, non-profit, and for-profit organizations! Find out how by joining us for a free informational seminar, by visiting www.usps.com/everydoordirectmailretail.com, or by getting started today at https://smp.usps.gov/ . Session will be held Thurs., May 12, 9 am – 11 am and an afternoon session from 2 pm – 4 pm at Atlantic Cape Community College – Mays Landing Campus’ Board Room located in J-202 of the J building, 5100 Black Horse Pike, Mays Landing For more information about purchasing stamps, stamps by mail, postal regulations, a free subscription to USA Philatelic magazine, Post Office events, the location of the nearest postal store or contract unit, or for answers to your specific Postal Service questions, contact USPS at 1-800-275-8777, or visit www.usps.com. For detailed information on selection criteria for stamps visit www.stamps.com/communications/organization/csac.htm. To schedule a presentation for your community, club or group on how the Postal Service brings the Post Office to your home or office computer, call 239-573-9638. (source)

B2B data lists: Direct mail ‘could be destined for resurgence’

admin — Wed, 27 Apr 2011 19:22:02 +0000

While social media platforms continue their rise in popularity with marketing executives, it has been suggested that – should the “bubble” burst – direct mail could return to prominence.

Econsultancy blogger Tom Albrighton, an experienced B2B marketing specialist, compared soaring asset values prior to the financial crisis to the recent surge in social media marketing activity.

The expert said that, if the situation turned out to follow the same course, it would be “interesting to see what happens” when the sector hits its peak, sparking a downward spiral.

He suggested that “a resurgence of interest in traditional marketing techniques like direct marketing … rather like investors flock to gold and bonds when shares crash,” could be seen.

As well as a direct mail boom, Mr Albrighton claimed there would be a “feeling of embarrassment” over past enthusiasm and excessive hype about social media’s marketing potential.

Earlier this month, a forecast from media firm MagnaGlobal indicated that revenues from direct media channels, including direct mail, would rise by around 0.8 per cent in 2011.

(source)

For Restaurants, Direct Mail Spices Up Marketing Success

admin — Mon, 25 Apr 2011 18:10:40 +0000

According to the United States Post Office, “profitability of [marketing] campaigns [is] increased by as much as 20% when direct mail is used in conjunction with all marketing initiatives.” Just like the right seasoning brings out the flavor of a meal, direct mail is the results-enhancing ingredient in any marketing recipe.

Splash! Ocean Grill in Lutz, FL says they are proof. Trying to stay afloat in the crowded Tampa Bay seafood industry, Splash! started sending out 2000 direct mail postcards a month, just to supplement their existing marketing efforts. They report an ongoing monthly response of 3-7% from their mailings, which brings in 60-140 extra customers every month.

(source)

Direct mail marketing in line for a boost with USPS initiative

admin — Mon, 18 Apr 2011 22:06:43 +0000

A discount will be granted by the U.S. Postal Service to direct mailers who use special 2-D mobile barcodes on their letters and flats, according to Post & Parcel. The USPS manager of marketing mail, Thomas Foti, told the publication the move would help direct mailers gain traction with more digitally savvy consumers. “We firmly believe that mobile barcodes add significant value to mail – they help increase response rates and they help establish relationships with those that don’t … necessarily already have a relationship with mail – for instance those in younger generations,” he said. Both standard-class mail and first class will be eligble for a 3 percent discount, according to Post & Parcel, as long as the QR codes are used to “market, promote or educate” consumers, and not just for a marketer’s own tracking. Experts note that QR codes may be the best way to connect print marketing more easily to the internet, and that savvy practitioners should be looking for ways to fold such techniques into existing efforts.

Direct Mail is Still Effective

admin — Fri, 08 Apr 2011 22:26:23 +0000

Traditional advertising channels, such as direct mail, are still effective despite the growth of digital options, it has been claimed.

Speaking to Direct Marketing News, Jim Kabakow of Media Horizons said the growth of digital has simply provided an alternative means of targeting consumers.

“I don’t think the effectiveness of the offline channels like print, direct mail and inserts have changed,” he asserted.

His opinion was echoed by Tom Fenske of Fenske Media Corp, who said that those using direct mail services often enjoy high response rates.

The expert noted that other media channels work well when used “hand-in-hand” with direct mail.

Mr Fenske concluded that while other mediums are “valuable” it is mail that “pays the bills”.

This comes after Bob Jones, president of The Mighty Copywriter told the Street that direct mail yields great results.

He observed that many marketers are starting to rediscover the channel as they become dissatisfied with certain digital methods.

(source)

Direct mail offers should include three elements to achieve success

admin — Wed, 06 Apr 2011 22:19:11 +0000

Direct mail has proven to be a particularly effective medium for connecting small businesses with local consumers. However, there is one aspect that marketers cannot forget if they hope to see success.

According to the book Response by Lois K. Geller, small businesses must include an enticing offer in their direct mail materials, Inc. magazine. Geller further lists three characteristics that offers must include: believability, involvement and creativity.

First, businesses must offer something reasonable to consumers, because as Geller points out, no one believes they will receive something expensive for free.

However, customers still must have a reason to buy, she writes. They need to be able to visualize their savings in tangible terms – be it time or money.

Finally, creativity counts for a lot. “An offer that is specific to a product or service being offered will get the highest response. Exclusive offers are also appealing,” Inc. writes.

When a piece is ready to send, small businesses may want to consider saturation mailing – a service offered by the U.S. Postal Office that targets specific zip codes. (By Mark Haslan source)

Best Mix for Your Business

admin — Sat, 15 Jan 2011 13:10:45 +0000

Promotion Exchange Inc. is a Los Angeles based co-operative direct mail company that reaches a market of 200,000 Westside residences 8 times throughout the year. In our 30 year experience we have determined that West Los Angeles is where your company is perfectly situated for the most effective form of print advertising.

Exclusive Advertisers

Your business will be featured along with L.A.’s finest establishments. Our customers are local businesses striving to offer the best in their category. We have a qualified amount of advertisers in each package so your business gets the spotlight it deserves.

Exclusive Mailing Schedule

Our mailing schedule gives you freedom and repetition in your advertising. With consistent participation, our advertisers receive a steady flow of new customers, increased exposure & more brand recognition for their business.

Direct Mail News

admin — Sat, 15 Jan 2011 12:47:28 +0000

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